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Our Story

Welcome to Cinnamon Baby! 

Our journey began in an unexpected and challenging time, during the COVID-19 pandemic. While expecting my first baby, I found myself navigating the uncertainties of a lost job. It was during this period of change that I identified a significant gap in the market for high-quality, adorable baby clothes. Encouraged by my supportive partner, I decided to turn this challenge into an opportunity and create a brand that could fill this void.

From our home in Melbourne, we launched Cinnamon Baby, focusing on children's wear and accessories that combine incredible quality with unique, locally designed styles. What started as a small venture has grown into a thriving international community, all thanks to the love and support of our wonderful customers.

Our commitment to quality and design sets us apart. Each piece is crafted with care, ensuring that your little ones not only look stylish but are also comfortable. We believe that baby clothes should be as delightful and unique as the children who wear them. 

At the heart of Cinnamon Baby is our incredible community. We pride ourselves on being customer-focused, always listening and responding to the needs and feedback of our supporters. It's this connection with our community that has helped us grow and evolve over the past three and a half years. 

Sustainability and ethical practices are core values at Cinnamon Baby. We are dedicated to incorporating sustainable practices in every aspect of our business, where we can. From using high quality materials and eco-friendly packaging to ensuring fair labor practices, we are committed to making a positive impact. As we continue to grow, we aim to further enhance our sustainability efforts, constantly seeking new ways to improve and innovate. 

Thank you for being part of our journey. Together, we can make a difference, one adorable outfit at a time.

Warmly, Racquel
Founder